More than 70 startup founders and entrepreneurs joined the workshop, which was divided into two categories – the first day for those who had no prior experience in using Google Adwords campaigns while the second day was an intermediate training for those who are already familiar with the platform.
Figures show that Google processes an average of 40,000 search queries a second, which is equivalent to 3.5 billion searches per day.
Using Google Adwords, Google’s advertising service, businesses such as tech startups can market their products and services in the Google Search Engine using placed text ads.